Last Revised: May 28, 2013
2. Collection of information
Amplify may collect information from you at various points, including the following:
Product Information and Newsletters.
When you submit a form to obtain information about our products and services or subscribe to one of our newsletters, you may be asked to submit information such as name, professional affiliation, email address, company name, address and phone and details on your query or interests in our products and services. This information is collected to help us process your request.
When you submit a form to contact our customer service, you may be asked to submit information such as name, e-mail, district, customer user login and password and details on your query. In addition, some features of our Site, such as our customer live chat functionality or other customer service systems may allow you to voluntarily provide personal information to us. This information is collected to help us process your request.
If you use e-commerce areas of our Site to order our products, we request information from you on our order form. To purchase products through the Site, you must provide contact information (such as name and shipping address) and financial information (such as credit card number). This information is used for billing purposes and to fill your orders. We will also use this information to contact you to confirm your order or to inform you of any issues or delays.
You may be requested to submit information to use certain Site functionalities (such as posting comments on certain areas of the Site), register for an event or webinar, or view restricted content that may be available on the Site. For instance, you may be asked to provide your name, email address and event or webinar-related preferences to help us process your registration or content request.
Site Activity Information.
When you access and interact with the Site, we and our Third Party Agents (as defined below) may collect certain information about those visits. For example, we or our Third Party Agents may receive and record information about your computer and browser, including potentially your IP address, browser type, and other software or hardware information. If you access the Site from a mobile or other device, we may collect a unique device identifier assigned to that device, or other characteristics of the device hardware, operating system and configurations for that device.
Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology, including cookies) may also be used. Websites send these data to your browser when you first request a web page and then store the data on your computer or mobile or other device so the website can access information when you make subsequent requests for pages from that website or app. These technologies may also be used to collect and store information about your usage of the Site and may include search queries you have run on the Site. Most browsers are initially set to accept cookies, but your browser may permit you to change your settings to notify you of a cookie being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies you may not have access to certain features, content or personalization that may be available through the Site.
Public Areas and Discussion Forums.
Any information you share in public areas, such as message boards or feedback sections, becomes public. Please be careful about what you disclose and do not post any personal information that you expect to keep private.
Contests and Sweepstakes.
When we run a contest or sweepstakes relating to the Site or Amplify, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for your entry will be used and disclosed.
Information from Other Sources.
We may supplement any information we collect via this Site with information from publicly or commercially available sources.
3. Notice and choice
Location of Data.
4. Use and disclosure
To provide and manage the Site.
We use the information we collect from and about you to provide the Site and features to you, including to measure and improve its services and features, to personalize your experience by delivering relevant content, to deliver marketing messages, to allow you to comment on content, to provide you with customer support, and to respond to inquiries. We may also use and disclose aggregate or anonymous data about your use of and activity on the Site to assist us in this regard and for any other purpose.
To contact you.
Amplify may periodically send promotional materials (e.g., newsletters) or notifications related to the Site and to Amplify’s business to the contact information you provided to us at registration. If you want to stop receiving promotional materials from Amplify, you can email us at firstname.lastname@example.org or follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to the Site or policies.
To improve our products and services.
We may use your personal information for our business purposes, such as data analysis, audits, developing new products and services, enhancing the Site, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns.
To share with our affiliated education companies.
To allow service providers to assist us.
We may engage third party service providers, agents and partners (“Third Party Agents”) to perform functions on our behalf, such as marketing, analytics, credit card processing, shipping or stocking orders and providing customer service. We may disclose your personal information to such Third Party Agents to enable them to assist us in these efforts.
To protect the rights of Amplify and our users.
To complete a merger or sale of assets.
If Amplify sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger, transfer or other disposition of all or part of its business, assets or stock (including in connection with any bankruptcy or similar proceedings), Amplify may transfer your information to the party or parties involved in the transaction.
Amplify uses commercially reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification. However, the complete safety of your information cannot be guaranteed.
6. User control
If you would like to review, correct, update, suppress or otherwise limit our use of your personal information you have previously provided directly to us, you may contact us using the contact information provided below. In your request, please make clear what information you would like to have changed, whether you would like to have your personal information suppressed from our database, or if you have other questions about your personal information. We will try to comply with your request as soon as reasonably practicable.
7. Data retention
Even after we have deleted your information from our systems, copies of some information from your account may remain viewable in some circumstances – where, for example, you have shared information with social media platforms and other unaffiliated services. We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies. Because of the nature of caching technology, your account may not be instantly inaccessible to others, and there may be a delay in the removal of the content from elsewhere on the Internet and from search engines.
8. Sensitive information
We ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, health, or criminal background) on or through the Site or otherwise.
9. Your California Privacy Rights
If you are a resident of California, you may request certain information regarding our disclosure of personal information to our affiliated education companies for their direct marketing purposes. To make such a request, please write to us at:
Amplify – California Privacy Rights 55 Washington St., Ste. 900 Brooklyn, NY 11201 Attn: General Counsel
10. Contact us
Email: email@example.com Mail: Amplify, 55 Washington St., Ste 900, Brooklyn, NY, 11201 Attn: General Counsel